About 423 Hoopz

Capturing the Culture of Basketball in Southwest Virginia and Northeast Tennessee.

At 423 Hoopz, we bring the game to life through powerful visuals that highlight the energy, talent, and heart of East Tennessee basketball. From fast-paced video clips to cinematic reels and high-quality photos, we showcase the players, teams, and moments that make this community special.

Whether it’s a buzzer-beater, a breakout performance, or a glimpse into the grind behind the scenes, 423 Hoopz is all about telling the story of the game—one frame at a time.

This is where the passion of basketball meets the lens.